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Blue Ocean Strategy

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"Blue Ocean Strategy will have you wondering why companies need so much persuation to stay out of shark- infested waters" Business week, USA

Blue Ocean Strategy

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Additional Information

W. Chan Kim Renee Mauborgne
Publisher Harvard Buisiness Press
ISBN ISBN: 978-1-59139-619-2, 9781591396192
Size Demy 1/8
Pages 240